Instacart

This is a selection of work I created for the Instacart Partnership. I worked on Instacart from 2022-2023. I was the sole designer on this account. I worked directly with the external creative team to manage creative requests and strategy from week to week.

This partnership was heavily video oriented, with video assets consistently being the top performers. Throughout this portion there are examples of branded and non-branded efforts. Creating both across the account was important for creative diversity and brand image. Although non-branded/influencer driven creative tended to perform better, we did see strong success with some of the more innovative branded efforts.

Branded Content

Instacart had a re-brand during the period of time I was working on the partnership. This included new video and photo content to work with - featuring stylized, colorful imagery. We wanted to showcase these while still being direct response oriented. Here are some examples from those campaigns.

1a-039-FB BrandHumor-pdmshoppers copy.png

1a-029-FB GetPaidFlexibility-Branded-pdmshoppers copy.png

1a-048-FB VDayCreamWantCash-pdmshoppers copy.png

Set2-Version1-023-FB HolidayStatics-pdmshoppers copy.png

Non-Branded Content

Across the board our non-brand content did see the strongest performance. While more traditional influencer creative led on this account, this section highlights some innovative ways I worked with our non-brand videos. By using shorter clips and trending language these assets increased engagement and kept attention in the feed.

Additional Examples

Below are some additional video examples. One illustrates a test we ran for branded vs. non-branded, illustrating how our formats were adaptable to A/B testing. The other highlights unique ways we spoke to the value props through differentiated video formats.