Universal Standard
This is a selection of work I created for the Universal Standard Partnership. I worked on this account from December 2021-March 2022 & April-August 2023.
I worked on the account as a Design Lead in 2022 and then a Sr. Art Director in 2023. In 2022 I handled all the execution, I worked directly with the lead META analyst to build creative roadmaps & prioritize creative concepts from week to week.
As a Sr. Art Direction I had a hand in execution of more important launches and high level creative concepts but focused more on strategy. I oversaw 2 designers at this time. I was responsible for delegating creative ideas between the 3 of us and giving feedback on their execution.
In this section I’ve organized the work by project. The first project is the launch of Universal Standard’s Underwear and Foundation line. Marketing new product launches was an important pillar of the work I did across all partners. Here you can see a diversity of ad type & style that speaks to the specific value props of the products.